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Monday, November 12 • 2:10pm - 3:10pm
Breakout Session # A1: Social Media and Product Misuse

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Social media is no longer optional for brands; it is now a critical part of any brand strategy.  In this engaging and interactive session, three major brands will review current examples of social media posts and memes impacting on product safety. These examples, drawn from an international perspective, show consumers misusing products in a manner that would provide any responsible brand cause for concern.  The panel will provide attendees with a “toolbox” of approaches to address concerning social media at the “right” level given the varying risks. Recognizing that each factual social media situation differs, the toolbox will provide examples of successful (and unsuccessful) attempts at managing and controlling these risks. We also hope attendees will be willing to participate with their own examples.


Moderators
avatar for Neal Cohen

Neal Cohen

Principal, Neal Cohen Law LLC
Neal Cohen is an experienced and well-respected product safety attorney and consultant in the United States. He advises companies whose products are regulated by the Consumer Product Safety Commission (CPSC), where he served in various capacities as an attorney and senior official... Read More →

Speakers
avatar for Vladimir Brajkovic

Vladimir Brajkovic

Development Function Manager, IKEA
Vladimir Brajkovic joined IKEA of Sweden in 2016 as Product Requirements and Compliance Manager. Since 2017 he is the Development Function Manager, responsible for Enabling engineering capabilities, Requirements development, Packaging, Product verification, Material management, Product... Read More →
avatar for Bonnie Hall

Bonnie Hall

Vice President, Global Quality Assurance, Crayola
Bonnie Hall is Vice President of Global Quality Assurance at Crayola, LLC where she leads the company’s worldwide efforts to ensure product integrity and quality.    Bonnie also oversees Crayola’s global social responsibility program.    Prior to leading Crayola’s QA efforts... Read More →
avatar for Jeroen Kuiper

Jeroen Kuiper

Global Quality & Compliance Director, Bugaboo International
Jeroen Kuiper is the Global Quality & Compliance Director at Bugaboo International. With his ability to easily communicate with R&D, international production facilities and different cultures, Mr. Kuiper uses his expertise to focus on continual improvement with processes and functional... Read More →


Monday November 12, 2018 2:10pm - 3:10pm
Room AB-OB Albert Birshette Congress Center (CCAB)

Attendees (21)