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Joan Lawrence

The Toy Association
Senior Vice President of Standards and Regulatory Affairs
Joan Lawrence is Senior Vice President of Standards and Regulatory Affairs for The Toy Association.  A 25+year veteran of The Toy Association, Ms. Lawrence's role includes managing the Association's product safety programs -- including leading efforts in the development of U.S. and international safety standards for toys, and industry and consumer safety education programs to ensure safe play.

Ms. Lawrence is chairperson of the Subcommittee on Toy Safety of ASTM International that oversees the ASTM F963 toy safety standard, the mandatory requirement for all products sold in the U.S.  The multi-stakeholder technical subcommittee, comprised of government officials, medical and child development experts, engineers and designers, consumers, testing labs and industry, is known for its risk-based approach to standards development -- and its ability to identify and quickly address emerging hazards in the standard.  In 2008, Congress recognized the ASTM F963 standard and the work of the Subcommittee by mandating compliance with, and maintaining the technical committee’s role in the standard -- for all toys sold in the US.  In 2013, the Subcommittee, under Ms. Lawrence's leadership, was awarded the prestigious CPSC Chairman's Safety Commendation Award for the Subcommittee's leadership in "preventing countless deaths and injuries" over its history.